Fall CPO / Lexus
Rich Media Ads
The 2010 Lexus CPO was an big campaign with over 50 different rich media and standard banners. Team One delivered us beautifully designed psds that used vivid fall imagery and assets. We breathed life into their designs with dozens of individually falling leaves, a sun rising up from the darkness, and video of a Lexus IS careening through a country road during a fall day.